Branding Main

When Yahoo! Acquired interclick in 2011, they decided to combine the best of both worlds under one new audience solution. That gave birth to Genome from Yahoo!, the custom audience buying solution that combines technology, data, premium media and analytics to help advertisers meet their marketing goals.
The Nation was challenged with creating a new identity that conveyed a sense of elegance, premium and technology. To help Genome stand out in a crowded marketplace and deliver on the promise of its name, we created a brand that hints at the concept of DNA, while exhibiting an overall identity that’s stylish, confident and precise. We also developed a very flexible graphic system, that works dynamically across all platforms and can be used to created different levels of branding for Genome’s diverse customer base.


Reproduced with permission of Yahoo! Inc.  ©2012 Yahoo! Inc.  YAHOO! and the Yahoo! logo are registered trademarks of Yahoo! Inc.  GENOME is a trademark of Yahoo! Inc.